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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Traktor Race Usain Bolt Through London

20/03/2012
Production Company
London, UK
51
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A timely ambassador for Visa's 'Flow Faster' campaign

 

 
Visa’s ‘Flow Faster’ campaign has found an utterly suitable and timely brand ambassador in Usain Bolt. The self-described “most naturally gifted athlete the world has ever seen” stars in the latest ad, directed by Partizan’s iconic directing collective Traktor.
 
The full-throttle ad sees Bolt racing through central London trying to get to the Olympic Stadium in time for his race. On route he uses his Visa card to make transactions at his favourite speed - really, really fast.
 
The ad also features cameos from ‘Team Visa Europe’, a group of 20 top European athletes who Visa is supporting in their journey to the games.
 
Click the link to view the ad http://bit.ly/GAHq8k
 
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