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Trainline's Quirky Campaign Offers Choice When You Can't Choose Everything

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‘Choose to Have a Choice’ campaign from DUDE shows that while there are some things in life you can’t choose, you can choose any train in one app

Trainline's Quirky Campaign Offers Choice When You Can't Choose Everything

Europe's leading train and coach app, Trainline, has launched ‘Choose to Have a Choice’, an integrated campaign created by independent creative network DUDE. Running across TV, OOH and digital in France, it promotes the choices consumers now have when booking trains with the Trainline app.

‘Choose’ is running on ConnectedTV, OLV and Spotify from today. The spot introduces Emma, who feels like she doesn’t belong with her family. She likes rainy days, bald cats, and Icelandic death metal. Her family love their dog Leo, theatrical family portraits and anything pink.

Emma could not choose her family, but suddenly the world seemed better when she discovered that she could actually choose something in her life, by comparing and booking all train companies in one app.

Trainline is the only app that lists all available trains on specific routes, meaning that where there is a choice of more than one train operator, consumers can save money by choosing the most convenient ticket for them.

Alessia Coletta, senior brand manager, Trainline said, “Now French people have the choice to choose a different train operator when travelling on the Paris - Lyon route, and we are thrilled to enable this in an easy and simple way through our APP and website. Our ambition is to become the destination where travellers can compare all the trains and book the most convenient solution according to their needs!”

Curro Piqueras-Parra, ECD DUDE London added, “Classmates, neighbours, or family, sometimes life doesn’t give us much choice. What we’ve got is what we’ve got. Fortunately, there's the app Trainline.  To launch this idea we created Emma’s family, a film we hope feels relatable to all of us.”

The campaign will run until the 31st August. Media was handled by Electric Glue.

The film is inspired by the infamous Awkward Family Photos blog, a repository of thousands of real (cringey) family photos.

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Senior Brand Manager: Alessia Coletta

Head of Global Brand Proposition: Natalie Marques

Global Head of Content: Mariel Reed

Copywriter: Marie Blondeau

Lead Brand Designer: Florent Giambagli

Head Of Brand Marketing: Eleanor (Elly) Collingwood

Senior Marketing Manager – Brand - Catherine Muller

VP Brand: Joanne McClintock


Agency: DUDE

Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti

Executive Creative Director: Curro Piqueras Parra

Senior Copywriter: Sean Cullivan

Senior Copywriter: Anaëlle Amarasinghe

Senior Art Director: Juan Francisco Posada

Copywriter: Matt Yeo

Art Director: Sara Nazario

Managing Director, London: Francesca Spitali

Account Director: Giulia Borina

Senior Account Manager: Giorgia Livia Pacchiarini

TV Production

TVC Production: DUDE

Film Director: Caterina Viganò

Director of Photography: Fabio Casati

Integrated Production Director: Matteo Pecorari

Senior Producer: Alice Maria Chiara Garbelli

Producer: Valeria Mazzotta

Junior Producer: Giovanna Distefano

Head of Physical Production: Simone Raddi

Junior Production Coordinator: Francesca Di Donna

Stylist: Elisa Voto

Set Designer: Marco Monti

Post production Supervisor & Editor: Seba Morando

Editor: Valentina Stefania Renna

Motion Designer: Dario Lipani

Post Producer: Miriam Ottina

Colour Grading: Daniel Pallucca

Sound: Full Code

Illustration, animation and audio

Artist: Studio Muti

Illustration and animation Agency: Folio

Audio Studio: The Log

Genres: People, Comedy

Categories: Travel, Booking platforms

DUDE, Tue, 02 Aug 2022 13:37:21 GMT