Engine Group’s leading full-service creative agency specializing in content creation, entertainment marketing and 360-degree campaigns— today announced the appointment of Howard Moggs as senior vice president, development director. In this newly created role, Moggs will be responsible for generating long-term relationships with new partners, building out Trailer Park’s business with both entertainment and brand clients. He will report to CEO Zihla Salinas.
“As Trailer Park climbs to new heights, it’s crucial for us to have a senior leader who is wholly devoted to growing our business,” said Salinas. “Howard’s strategic mind and savvy business sense will be a major asset. We look forward to working with new clients as well as strengthening our current partnerships under his direction.”
Moggs brings a proven track record in positioning agencies for growth. Before joining Trailer Park, he served as management director, Business Development & Marketing at Saatchi & Saatchi’s Team One. He began his career in London, co-founding several consultancies and leading new business for digital agency Ralph and ultimately relocated to Los Angeles to open the agency’s first U.S. office.
“Today’s modern marketers are demanding huge amounts of high-quality, culturally relevant content to connect with consumers in the ever-increasing channels they frequent, and they need this content faster than ever before,” said Moggs. “With world-class creative and strategic capabilities, Trailer Park is able to nimbly solve our client’s business challenges and then activate full-service in-house production capabilities to deliver content at lightning speed.”
The addition of Moggs punctuates an impressive period of growth for Trailer Park. The integrated agency has added upwards of 30 clients in the past two years. And, Trailer Park this spring launched Marquee, a dedicated strategy group, to provide its clients with consumer insights and research (national and real time), behavioral data and strategic counsel. It also rolled out a partnership with the University of Southern California’s Annenberg Innovation Lab, allowing Trailer Park to lead the conversation around the current and future state of the entertainment industry. Its first co-branded report, Marketing content in the attention matrix, debuted early this month.