Traffik Launches ‘Tongue in Chic’ Fashion Collab with The Inspired Unemployed

Australian vitamin, mineral, supplement and skincare brand, Swisse Wellness has announced duo Matt Ford and Jack Steele from The Inspired Unemployed as the Creative Directors of their new ‘Functional, Fun’ Gummies campaign via Traffik Melbourne.

Boasting a social media following of over 3.1 million, creative geniuses, Matt and Jack, have collaborated with Swisse to co-design fashion garments, influenced by their take on functionality, creatively directing the Swisse Gummies SS23 Collection.

Their muse? A wide range of Swisse Gummies containing various functional benefits from immunity to beauty.

The campaign was inspired by the insight that Australian millennials care about their health, but they are generally overwhelmed by the pressures of adulting and that taking vitamins is often seen as just another thing on their never-ending to-do list.

Enter Swisse Gummies, a fun and effective way to supplement your day.

This collaboration with The Inspired Unemployed builds on the proposition of vitamin #goals for grownup kids, communicating the functional benefits in a fun, unexpected way.

“We are super excited to launch the Swisse Gummies campaign anchored in ‘Functional, Fun’ with the talented Inspired Unemployed duo. Our objective was to really communicate the amazing taste and benefits of our Gummies offering, in a fun and engaging way that is new and disruptive for the VMS category,” said Kerrie Wade, marketing director ANZ H&H Group.

The ‘Functional, Fun’ Gummies campaign is launched with the Gummie Collection wrap party hosted by The Inspired Unemployed, and will roll out as an integrated campaign through: OOH, path to purchase, online and digital extensions and a robust PR and comedic led social campaign unique to the category from February 10th.