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Trae Young and Anthony Edwards Help Sprite Ditch the Green for Bottle Rebrand

Creative 238 Add to collection

SMUGGLER's Tony Yacenda directs the surrealist spot launching Sprite's new look

Trae Young and Anthony Edwards Help Sprite Ditch the Green for Bottle Rebrand

Tony Yacenda directs the latest work for Sprite, a quick-hitting, visually surrealist spot featuring NBA stars Trae Young and Anthony Edwards. Tony skilfully honours the metronome, constructing a comedic timing that serves as the spine of the film. 

Created for Sprite’s bottle rebrand, the spot showcases Tony’s expert ability to pull authentic performances out of non-actors, playing to Trae and Anthony’s natural strengths and charisma. Tony even pays homage to the old Drake ‘The Spark’ Sprite commercial as Anthony’s face disassembles while standing in a recording studio. 

With eye-popping visual effects, a quick cadence, and a perfectly casted duo, the spot is effortlessly fun and, after over 60 years of Sprite’s green bottle, certainly does justice to the new bottle rebrand. 

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Client

CLIENT: Sprite

Director, Creative Strategy: A.P. Chaney

Senior Manager, Creative: Atira Rochester

Senior Manager, Creative Production: Rebecca Smith

Creative Manager: Chris Keyes

Agency

AGENCY: Majority

Founder: Omid Farhang

Founding Partner: Jorge Hernandez

Associate Creative Directors: Micöl Rankin, Nico Giarrano

Agency Producer: Christine Presto

Associate Account Director: Snigdha Villasencio

Senior Designer: Lonnie Garner

PRODUCTION

Director: Tony Yacenda

Production Company: SMUGGLER

Executive Producers: Patrick Milling-Smith / Brian Carmody / Sue Yeon Ahn

Head of Production: Alex Hughes

Producer: Rachel Perkins

Production Supervisor: Magen Small

Commercial Coordinator: Liv Higgins / Michelle Ryman

1st AD: John Scott Wilson

Director of Photography: Alex Disenhof

Production Designer: Vince Tatum

Casting Directors: Jeremiah Stephenson (Stillwell Casting)

Stylist: Metta Conchetta

Edit

EDITORIAL: Cosmo Street Editorial

Executive Producer: Yvette Cobarrubias

Head of Production: Marie Mangahas

Post Producer: Erica Headley

Editor: Justin Travato

Assistant Editor: Chris Rente

Assistant Editor: Tony LaRocca

VFX

VFX: MATHEMATIC

Executive Producer: Hadi Dahrouge

Creative VFX Supervisor: Yann Aldabe

VFX On Set Supervisor / Producer: Dan Karp

VFX Producer: Alan Portillo Moro

Concept Art: Quentin Collombet

Lookdev/Lighting: Orlane Brouillet & Renata Marval

Rig: Christophe Petit

Animation: Ruben Cohen

3D Artist: Anaïs Sassatelli

Digital Double: Arnaud Richir

Compositing: Nicolas Kermel, Vivien Ebran & Leo Kiner

FX Artist: Djelloul Bekri

Flame: Clément Germain

Music Composition

MUSIC COMPOSITION AND SFX: Beacon Street Studios

Composers / Partners: Andrew Feltenstein & John Nau

Executive Producer/HOP: Leslie DiLullo

Senior Mixer/Sound Designer: Rommel Molina

Mix Assistant: Kerri Shak

Mix/SD EP: Kate Vadnais

Colour

COLOUR: Apache Color

Executive Producer: Stefanie Schaldenbrand

Producer: Christina Caldwell

Colorist: Quinn Alvarez

Finish

FINISHING: The End

Lead Flame Artist: Shinya Sato

Producer: Maura Murphy

Head of Production: Cara Flynn

Genres: People

Categories: Soft Drinks, Carbonated Drinks

SMUGGLER, Tue, 02 Aug 2022 08:20:59 GMT