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Trade Me's Campaign Pushes the Trash/Treasure Paradigm Even Further

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Campaign created by Colenso BBDO and Clemenger BBDO and directed by Dave Wood through Good Oil

Trade Me's Campaign Pushes the Trash/Treasure Paradigm Even Further

Trade Me has extended its recent ‘There’s someone for everything’ platform via Colenso BBDO and Clemenger BBDO, proving that no matter what you’re selling on Trade Me, there’s someone out there who’ll love it.

Launched in the first week of 2020, the two new spots for Trade Me Jobs and Trade Me Motors are now running across TV and social media.

Just like previous work in the campaign, the ads feature two characters reading almost identical scripts, but with different intonation.

Says Regan Savage, marketing director, Trade Me: “The feedback to the first round of work was so positive, we are rapt to have the opportunity to extend the campaign to our Jobs business, and to bring our industry-leading Motors Background Check product to life.”

Says Levi Slavin, chief creative officer, Colenso BBDO: “There truly is someone for everything on Trade Me. We just bought a rugby playing taxidermy possum on there. We’ve named him Gary. We couldn’t be happier with this work. Or with Gary.”

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Client: Trade Me

Brand Marketing Manager: Sarah O’Leary

Brand Campaign Manager: Caroline Brown

Marketing Director: Regan Savage


Agency: Clemenger Group


Production Company: Good Oil

Director: Dave Wood

DOP: Andrew Stroud

Managing Director: George Mackenzie

Producer: Lee Thomson

Editor: Simon Njoo


Sound Design: Liquid Studios


Photographer: Troy Goodall


Media Agency: MBM

Genres: Comedy, People, Dialogue

Colenso BBDO, Wed, 22 Jan 2020 23:43:11 GMT