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TPS Food Awards Snack Brand To The Campaign Palace Jakarta

06/05/2014
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Food company engages a creative agency for the first time

TPS Food has awarded Indonesia’s four leading consumer snack and basic food brands to The Campaign Palace Jakarta, part of Y&R Group Indonesia. 

The advertising business and role of creative AOR for TPS Food was awarded to The Campaign Palace without any open strategic or creative pitches, but through a selection process of strategic discussions with an undisclosed number of creative agencies in Jakarta.

This is the first time that TPS Food has engaged a creative agency, as it seeks to grow the company from both a strategic marketing and advertising standpoint.

TPS Food’s most popular brands in Indonesia include the #1 kids’ snack ‘Taro Net’, that is as popular as it is with kids today as it was upon launch in 1985; ‘Ayam 2 Telor’, the pioneer brand in dried noodles trusted by four generations of Indonesians; ‘Superior’, the brand of dried vermicelli loved and used by most Indonesian mothers and food sellers; and ‘Mie Kremezz’, the original Indonesian noodle snack brand for children.

“Our marketing & business transformation required a transformational creative agency, and we think The Campaign Palace is just that, a transformational creative agency that has all the strategic & creative capabilities and passion to help us transform our leading brands into blockbuster brands that shall redefine the category and be the category growth drivers. We are so excited with our new strategic partner and seek strong mutual growth in the near future,” Tani Sulaeman, Marketing Director; TPS Food.

“We are proud and excited to partner with TPS Food who share in The Palace’s strategic vision for iconic brands like Taro Net and Ayam 2 Telor, and the commitment towards uncompromising entrepreneurial creativity as the backbone to taking these well-loved brands to the next level,” Adam Lau, General Manager; The Campaign Palace Indonesia.

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