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Toys ‘R’ Us Iberia
 Gives Santa a Christmas Break with Stay at Home Message 



Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe

Toys ‘R’ Us Iberia
 Gives Santa a Christmas Break with Stay at Home Message 

Toy ‘R’ Us has a very clear mission: to take good care of one another this Christmas so that we can all enjoy ourselves. To take this on in the midst of an unprecedented pandemic, the toy store has a peculiar proposal. This year, even Santa Claus should stay home.

The idea revolves around a letter from seven-year-old José, who is concerned about Santa Claus this year and doesn’t want him taking any unnecessary risks. So, as true experts in toys, the company offers to deliver the gifts this Christmas.

To fulfil this enormous task, Toy ‘R’ Us has reinforced all the safety and hygiene measures in its stores and has optimised its online store and delivery system to offer families an alternative 100 % safe, but just as magical.

The 'Santa Stay Home' campaign, created by LOLA MullenLowe Madrid, was launched on November 23rd with a giant canvas in the Plaza Mayor. The spot will be launched in Spain and Portugal on December 1st.


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Genres: Dialogue, People

Categories: Retail Stores, Retail and Restaurants

LOLA MullenLowe, Wed, 02 Dec 2020 12:49:06 GMT