Wed, 02 Dec 2020 12:49:06 GMT
Toy ‘R’ Us has a very clear mission: to take good care of one another this Christmas so that we can all enjoy ourselves. To take this on in the midst of an unprecedented pandemic, the toy store has a peculiar proposal. This year, even Santa Claus should stay home.
The idea revolves around a letter from seven-year-old José, who is concerned about Santa Claus this year and doesn’t want him taking any unnecessary risks. So, as true experts in toys, the company offers to deliver the gifts this Christmas.
To fulfil this enormous task, Toy ‘R’ Us has reinforced all the safety and hygiene measures in its stores and has optimised its online store and delivery system to offer families an alternative 100 % safe, but just as magical.
The 'Santa Stay Home' campaign, created by LOLA MullenLowe Madrid, was launched on November 23rd with a giant canvas in the Plaza Mayor. The spot will be launched in Spain and Portugal on December 1st.
Agency: LOLA MullenLowe
Client Client: Toys “R” Us Iberia
Client: Miguel Ángel Carrasco, Helio Carbonell
Executive Creative Director: Tomas Ostiglia
Creative Directors: Jorge Zacher, Kevin Cabuli
Editor: Josefina Mateo
Art Director: Ezequiel Scarpini
Business Director: Tom Elliston
Account Manager: Antonio Martín
Account Executive: Paula Arranz
Planner: Paola Seivane
Production Manager: Felipe Calviño
Producer: Jorge Saade
Production Company: LANDIA
Producer: Martín Rietti
Media Agency: Equmedia
Genres: People, Dialogue
Categories: Retail and Restaurants , Retail StoresLOLA MullenLowe, Wed, 02 Dec 2020 12:49:06 GMT