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Toyota Warns Customers 'Beware The Dangers of Almost the Same' in Latest Campaign

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Toyota Warns Customers 'Beware The Dangers of Almost the Same' in Latest Campaign

Toyota New Zealand has launched a new campaign via Saatchi & Saatchi New Zealand, illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.

'Beware the Dangers of Almost the Same' is designed to get second-hand Toyota owners to stop and consider what their mechanic is putting in their car in a more memorable way.




VIEW THE HANDCUFFS AD
VIEW THE AVOCADO AD
VIEW THE AUNT AD
PLAY THE LEGAL ADVICE REVISED SPOT
PLAY THE FAMILY OUTING REVISED SPOT
PLAY THE SOCIALISING REVISED SPOT
PLAY THE POPULAR STORIES REVISED SPOT
PLAY THE GREAT OUTDOORS REVISED SPOT

Toyota Genuine Parts PRINT.jpgSays Andrew Davis of Toyota NZ: "Many owners purchase Toyota vehicles based on strong reliability and resale value. We want Toyota owners to know the best way to maintain these benefits is to ensure that Toyota Genuine Parts are being used when any work is being performed on their car. Although aftermarket retailers may say their product is the same as genuine there are many ways in which a minor difference can have a large impact, so we're reinforcing the message that people should always ask their mechanic or repair outlet to fit parts that are the right quality and are exactly right for their car."

Says Toby Talbot, CCO, Saatchi & Saatchi NZ: "Not all car parts are the same. A small difference inToyota Genuine Parts PRINT2.jpg quality can have a big impact. We wanted to bring to life subtle differences that have less than subtle consequences, from a foreign language faux-pas to incorrect grammar."

The campaign will run across social, TV, radio and print with new instalments added throughout December.


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Client

Advertiser: Toyota New Zealand

CEO: Chief Executive Officer

Media Agency

Media Agency: Starcom

Production Company

Director: Jonny Kofoed

Production Company: Assembly

Creative Agency

Chief Creative Officer: Toby Talbot

Copywriter: Kim Fraser

Creative Agency: Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand, Tue, 12 Dec 2017 02:40:22 GMT