The 2018 Toyota Tacoma is truly the truck of 'play.' To celebrate, Toyota is launching an online campaign in an off-road playground. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude.
In the series of ten 15-second online spots the Toyota Tacoma, or Taco as it’s affectionately known by loyalists, takes adventurers where rough roads don’t mean roughing it and there’s heavy lifting enough for the mother of all motocross. Viewers will see the 2018 high-performance Tacoma in the videos, but there’s also a nostalgic throwback featuring coveted, early generations of Tacomas - a nod to enthusiasts’ passion for the versatile vehicle.
Every Tuesday (Taco Tuesday) in May and June a new video and new adventure is being posted on Toyota’s YouTube channel and shared socially on the brand’s Facebook and Twitter. There are also taggable 30-second spots for regional use in broadcast media.
Toyota’s agency, Saatchi & Saatchi, produced the campaign videos. They were edited by Logan Hefflefinger at Lucky Post and directed by Brig White of Tool of NA.