Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Toyota Takes a Thrilling Next Step in New Campaign from BWM Dentsu

Creative 281 Add to collection

Exit Films’ LA-based director Ben Tricklebank unapologetically shows off the C-HR’s slick design, technology and performance

Toyota Takes a Thrilling Next Step in New Campaign from BWM Dentsu

To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.

The campaign’s hero commercial – by Exit Films’ LA-based director, Ben Tricklebank – unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.

The high-octane film was made possible thanks to a combination of innovative, live-action camera work and visual effects by Alt Vfx. The film also features an original score by Nylon Studios.

The integrated campaign includes online content exploring the C-HR’s capabilities, as well as OOH, print, digital, social, Virtual Reality and more.



Wayne Gabriel, Chief Marketing Officer, Toyota Australia, said: “In more ways than one, C-HR represents the next. The C-HR is a new direction for the sub compact SUV category and a new direction for Toyota. It will appeal to a whole new generation of Toyota buyers and delivers the style, technology and performance that consumers in this market are looking for.

“This campaign showcases the style and innovation of the vehicle in a way that will really grab our target market’s attention,” Mr Gabriel added.

Asheen Naidu, Executive Creative Director, BWM Dentsu Sydney, said: “Thrill of the Next is a creative platform that leads to endless exciting opportunities. This is just the first step towards a bold new future for Toyota as a brand.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Composer: Jesse Watt

Executive Producer: Karla Henwood

Music Production: Nylon Studios

Sound Engineer: Stuart Welch

Offline

Editor: Drew Thompson, Arc Edit

Post Production / VFX

Post Production Company: Alt.vfx

VFX Supervisor: Andreas Wanda/ Colin Renshaw

Production Company

Director: Ben Tricklebank

DOP: Simon Duggan

Producer: Fiona Pakes, Tyrone Estephan

Production Company: Exit Films

Client

Advertiser: Toyota Australia

Creative Agency

Account Management: Chris Murphy

CEO: Andrew Black

Chief Creative Officer: Rob Belgiovane

Client Service Director: Brent Kirby

Creative Agency: BWM Dentsu

Executive Creative Director: Asheen Naidu

Head of Onscreen Production: Margot Fitzpatrick

Planning Director: Karl Bates

Senior Account Director: Guy Lovell

Senior Art Director: Jerome Gaslain

Senior Copywriter: Oskar Westerdal

Categories: Automotive, Cars

BWM Isobar Sydney, Mon, 20 Feb 2017 09:13:48 GMT