On average, Americans spend $7.4 billion less on Father’s Day gifts than they spend on Mother’s Day. In fact, 30% of children don’t even call their dads on Father’s Day.
In an effort to connect with consumers in meaningful and relevant ways this Father’s Day, Toyota and Saatchi LA are collaborating to give dads the appreciation they deserve, setting out to literally bring families together for Father’s Day.
Toyota and Saatchi LA began by scouring the streets of Los Angeles asking people what they got their dad for Father’s Day last year. Many admitted to giving a terrible gift they put little thought into, while several others confessed to giving no gift at all.
As the filming for the project wrapped, Toyota selected one subject interviewed during the campaign, and brought him home to Wyoming to surprise to his dad. They documented the trip on film, from taking off in a plane to delivering him home in a Camry.
The campaign builds on Toyota’s continued efforts to draw awareness around the importance of fostering close connections with dad’s everywhere across the country. During this year’s Super Bowl campaign for the Bold 2015 Camry, Toyota honored one dad’s love for his daughter by showing how the Camry was there for all of those cherished memories.
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Sound Design: Loren Silber @ Lime Studios
Director: Ivan Cash
DOP: Daniel Addelson
Executive Producer: Melissa Abe
President: Ivan Cash
Production Company: Cash Studios
Line Producer: Asori Soto
Colourist: CO3, Stefan Sonnenfeld
Post Production Company: Brickyard
Producer: Diana Young
Visual Effects: Patrick Poulatian
Edit Assistant: Zoe Mougin
Edit Company: Cosmo Street
Editor: Bill Chessman
Executive Producer: Yvette Sears
Producer: Marie Mangahas
Account Executive: Tracey Horwitz
Art Director: John Kritch
Business Manager: Kate Bestic
Chief Creative Officer: Jason Schragger
Content Producer: (Sr) Pamela Parsons
Copywriter: Nick Cade
Creative Agency: Saatchi LA
Director of Integrated Production: (Exec) Lalita Koehler
Group Account Directors: Erica Baker
Head of TV / Production: Sara Seibert
Head of Production: (Coordinator) Anthony Circo
Categories: Automotive, Carslbbonline.com, Fri, 12 Jun 2015 13:13:05 GMT