Toyota Races Through a Giant Pinball Machine in New Super Bowl Spot

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Saatchi & Saatchi launches latest Big Game ad 'Wizard'
Toyota Races Through a Giant Pinball Machine in New Super Bowl Spot

The new 2020 Toyota GR Supra made its exclusive commercial debut during Sunday’s Big Game in a 60-second TV spot titled 'Wizard'.

The spot showcases the Supra’s performance, capability and style as it conquers the obstacles of a life-sized pinball machine. 'Wizard' was created by Toyota’s agency of record, Saatchi & Saatchi and the media was placed by Saatchi & Saatchi and Zenith Media.

Last week, Toyota revealed the first of its two Super Bowl spots with the debut of 'Toni,' which features two game-changers - the all-new RAV4 Hybrid and powerhouse female football player Antoinette “Toni” Harris.


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Media Agency

Media Agency: Zenith Media

Creative Agency

Creative Agency: Saatchi & Saatchi

Genres: Visual VFX, Action

Categories: Automotive, Cars

Saatchi & Saatchi New York, 1 year ago