Toyota Puts the Pedal to the Metal in High-Octane GR Supra Ad

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School editor Chris Van Dyke cuts 'Fun to Drive' alongside Saatchi & Saatchi
Toyota Puts the Pedal to the Metal in High-Octane GR Supra Ad

For Chris Van Dyke, Toyota was seriously fun to cut. The School editor kept the pedal to the metal in the edit suite, teaming up with Soft Citizen director Leo Zuckerman on 'Fun to Drive,' Saatchi & Saatchi’s latest creative for Toyota Canada.

The spot showcases the pure emotional thrill people experience when they get behind the wheel of the Toyota GR Supra. Red Lab provided colour for the ad, with Fort York working post production and Vapour RMW providing sound.

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Post Production / VFX

Colourist: Jason Zukowski

Post Production Company: Fort York

Color Company: Red Lab

Online Artist: Marco Polsinelli

Online: Kevin Asis (Assistant)

Production Company

Production Company: Soft Citizen

Director: Leo Zuckerman

DOP: Oliver Millar

Executive Producer: Eva Preger, Link York, Rob Burns

Sound

Sound Company: Vapour RMW

Offline

Edit Company: School Editing

Editor: Chris Van Dyke

Edit Assistant: Mike Lynch

Creative Agency

Creative Agency: Saatchi & Saatchi

Creative Director: Brian Sheppard

Art Director: Angela Vuong

Copywriter: Julia Robins

Producer: Tara Handley

Client

Advertiser: Toyota Canada

Genres: People, Action

Categories: Automotive, Cars

School Editing, 9 months ago