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Toyota Prado Proves Luxury Can Go Anywhere

Creative

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The launch campaign via Saatchi & Saatchi Sydney was directed by Tom Noakes of Scoundrel

Saatchi & Saatchi Sydney has released an integrated campaign to launch the new Toyota Prado.

The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it's conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.

Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: "There's nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado."

The campaign will be rolled out across a suite of TV spots supported in social, outdoor and digital.