"Parked cars. Quiet streets. Silent engines. Empty driver’s seats. These are the signs of the times. But time never stands still. It always moves forward. And one day, we will too." This was Toyota Philippines' message in their #BetterDaysAhead campaign during the country's Enhanced Community Quarantine period.
When Metro Manila was placed on enhanced community quarantine 16th March 2020 to prevent the spread of Covid-19, Toyota Philippines wanted to help by amplifying the government’s message of staying put and staying at home. Quite an ironic message for a global company whose business was built on moving people from one place to another.
So with the help of Dentsu Jayme Syfu, Toyota created two online films that encouraged Filipinos to stop moving and stay at home. The first film was created from footage shot by content creator Vir Bryan Ascabano, featuring empty Metro Manila streets, asking people not to drive a Toyota – to keep it parked and have the driver’s seat empty for the greater good. While it seemingly goes against their message of mobility for all, the film emphasises that the only way to move forward tomorrow is to stop moving today.
The film was accompanied by a shorter video post where traffic noises were visualised with soundwaves. As the traffic noises descend into silence, the soundwave becomes a straight line. This was a strong reminder that staying off the road and staying at home would have immensely contribute in flattening the curve.
In addition to their efforts online, Toyota Motor Philippines also dedicated a fleet of their test vehicles to providing shuttle services and cars to healthcare workers and front-liners, enabling them to move more freely and easily to and from the hospital.