Passion's Kyra & Constantin have directed Toyota’s new holiday ad, 'Nora’s Joy', created by Conill Advertising.
The CGI spot shares the story of a young woman who finds the ability to share her joy in a very magical way. Once she unleashes her emotions, we see her driving her Toyota Tacoma around town, spreading the joy with those around her in a flurry of bright lights lighting up the night sky.
Realised in beautiful 3D animation, Kyra & Constantin show their natural talent for emotional storytelling and have brought cast of engaging and endearing characters to life. The film has a tactile, almost stop-motion aesthetic, whilst the red Toyota TRD at the heart of the action looks just as it does in real life. The spot includes a unique musical composition called 'Starlight' by Robert DiPietro and produced by Pickle Music.
To extend the holiday message, Toyota is inviting consumers to #sharethejoy by sending a digital “joy jar” to their friends and loved ones via the @Toyota Latino Instagram channel beginning December 10 through January 3, 2022. For every share, Toyota will make a donation to the Hispanic Scholarship Fund up to a total of $50,000 in support of student scholars nationwide in the US.