Further spots will be released over the next couple of months.
Toyota New Zealand has refreshed its enduring brand platform "Believe" in a new campaign that highlights and celebrates Toyota's belief in growing and supporting the best of Kiwi life via Saatchi & Saatchi, New Zealand.
Featuring an optimistic young girl named Billie and her loving Grandad, each spot gently brings to life Toyota's core brand beliefs, while also highlighting Toyota's commitment to New Zealand through its sponsorships and community commitments.
Says Andrew Davis, GM of used vehicles and marketing, Toyota: "We launched our Believe branding in 2009 and it has provided a great vehicle for expressing our organisation's values to stakeholders and customers.
"As our Believe branding matures, we have been able to express these values through our actions and partnerships. The latest of these is our new campaign which has further evolved Believe to be more future thinking - and the playful dynamic between Billie and her Grandad provides the perfect environment."
Says Corey Chalmers, joint ECD, Saatchi & Saatchi: "We were asked to bring the Believe principles to life in a typically Toyota way - through character, story, charm and magic moments. The new campaign is designed to show how Toyota's beliefs are reflected in everyday Kiwi life, through the endearing characters of Billie and Grandad. It was a joy to bring to life thanks to Kevin Denholm who has directed many Toyota campaigns over the years."
Client: Toyota New Zealand Limited Chief Executive Officer: Alistair Davis General Manager UV & Marketing, Executive: Andrew Davis Manager Marketing: Susanne Hardy
Creative Agency: Saatchi & Saatchi Managing Director: Paul Wilson Creative & ECDs: Corey Chalmers and Guy Roberts Head of Strategy: David McIndoe Senior Producer: Joshua Forsman Business Director: Susie Darling Account Director: Amanda Brittain Motion Graphics: Tomas Cottle
Production Company: Exposure Producer: Jess Milne Director: Kevin Denholm DOP: Ginny Loane Editor: Sam Brunette Colourist: Ben Eagleton
Music & Sound Design: Mahuia Bridgman-Cooper & Shane Taipari @ Franklin Road Photographer: Fraser Clements @ Match Photography Retoucher: Andy Salisbury
Media: Starcom General Manager: Sally Falconer Business Manager: Toby Yonge