Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, that takes a light-hearted look at modern family life.
‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.
Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
Says John Pappas, chief marketing officer, Toyota Australia: “We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.”
Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “Children seem to run our lives these days, leaving little to no time for parents to enjoy those precious, quiet and relaxing moments alone. With the new Toyota Kluger Hybrid you can do whatever you like with family or sans family, it’s up to you.”