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Toyota Launches the All-New Kluger Hybrid in New Campaign by Saatchi & Saatchi

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Spot directed by Good Oil's Fiona McGee

Toyota Launches the All-New Kluger Hybrid in New Campaign by Saatchi & Saatchi
Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, that takes a light-hearted look at modern family life.

‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.

Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.

Says John Pappas, chief marketing officer, Toyota Australia: “We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.”

Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “Children seem to run our lives these days, leaving little to no time for parents to enjoy those precious, quiet and relaxing moments alone. With the new Toyota Kluger Hybrid you can do whatever you like with family or sans family, it’s up to you.”
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Client: Toyota Motor Corporation Australia

Senior Manager – Brand Management & Communications: Andrew Wearing

Manager, Communications – Commercial and Brand: Jeremie Smith

Senior Communications Coordinator – Commercial Vehicles: Brooke Butkiewicz

Communications Coordinator – Commercial Vehicles: Ingrid Vio

Creative Agency: Saatchi & Saatchi Australia

Chief Creative Officer: Mike Spirkovski

Creative Director: Sam Chappell

Senior Copywriter: Jack Wall

Senior Art Director: Philip Harkness

Executive Producer: Rachel Devine

Senior TV Producer: Michael Demosthenous

Chief Strategy Officer: Alex Speakman

Planning Director: Joe Heath

Chief Client Officer: Ben Court

Group Business Director: Damiano Di Pietro

Senior Business Director: Liza Schulberg & Kenyon Marais

Senior Business Manager: Jessie Roper

Business Manager: Lucy Biggs

Business Executive: Alex Karanicolas

Production Company: Good Oil

Director: Fiona McGee

Executive Producer: Sam Long

Producer: Claire Richards

Editor: Mark Burnett

Post Production: The Editors

Sound House: Rumble Studios

Genres: People

Categories: Automotive, Cars

Saatchi & Saatchi Sydney, Thu, 15 Apr 2021 01:16:07 GMT