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Toyota Indonesia's First Ever TV Ad Captures the Spirit of the Country


Editors' Choice: Saatchi Indonesia launches new spot directed by Mario Zozin

Toyota Indonesia's First Ever TV Ad Captures the Spirit of the Country

Toyota, the biggest seller of cars in Indonesia commissioned Saatchi & Saatchi Indonesia to create a corporate TVC capturing the new spirit of Indonesia. A first for Toyota. 

Indonesia is progressing both social and economically at a rapid rate. This film captures that spirit and aims to inspire and appeal to a younger, cool and sophisticated audience whilst maintaining their overall position of ‘Moving Forward’.

Saatchi’s ECD, Alex Tagaroulias says, “It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy.”


Post Production / VFX
Agency / Creative
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Genres: People

Categories: Cars, Automotive

Saatchi & Saatchi London, Tue, 25 Nov 2014 11:29:38 GMT