Toyota Hilux Reunites Mates for Quirky Quiet Adventures TV Spots by Saatchi & Saatchi

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Created in partnership with Goodoil Films, the somewhat mundane adventures of the duo are perfectly captured to continue the beloved storyline
Toyota Hilux Reunites Mates for Quirky Quiet Adventures TV Spots by Saatchi & Saatchi

A suite of three new 15 second TV commercials for Toyota Hilux have drawn on the 'less is more' communication style of a fair few of its drivers, to add to the launch campaign from October.
In a clear nod to the new look Toyota Hilux, the starring duo of mates return to admire, quietly, the updated version of their beloved ute, all played out in three distinct everyday settings. 

Says Corey Chalmers, creative director, Saatchi & Saatchi: "Hilux has a fresh new look for 2018. We're continuing to celebrate its understated toughness and rugged good looks in the best way we know how - through the eyes of our two Kiwi guys, who are big on emotion, but not so big on bringing the chat."



 

Created in partnership with Goodoil Films, the somewhat mundane adventures of the duo are perfectly captured to continue the beloved storyline.

Goodoil director Fiona McGee managed to capture confidence through quietness when she commented: "Classic male kiwi stoicism is an entertaining idea to play with. I definitely had a lot of fun creating more quiet adventures for the Hilux Boys. Enough said."

First manufactured in 1968, the Hilux benchmark has been raised again with a more aggressive yet appealing style, and build on the long-standing Hilux attributes of being tough and unbreakable.

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Client

Advertiser: Toyota New Zealand

General Manager: Susanne Hardy (GM Marketing Operations, Marketing)

CEO: Alistair Davis

General Manager – Marketing & Customer: Andrew Davis

Marketing: Sonya Coutts (Team Leader), Phoebe Nicholls (Operational)

Post Production / VFX

Post Production Company: Blockhead

Creative Agency

Creative Agency: Saatchi & Saatchi New Zealand

Copywriter: Corey Chalmers

Art Director: Guy Roberts

Managing Director: Paul Wilson

Senior Account Director: Amanda Brittain

Head of Content Production: Amanda Chambers

Head of Design: Rob Flynn

Head of Strategy: David McIndoe

Head of Account Management: Susie Darling

Agency Producer: Fern Holloway

Creative Director: Corey Chalmers

Account Managers: Claire Belford

Production Company

Production Company: Goodoil Films

Director: Fiona McGee

DOP: John Toon

Producer: Claire Richards

Executive Producers: George Mackenzie, Sam Long

Production Design: Guy Treadgold

Music

Sound Design: Franklin Road

Offline

Edit Company: ARC EDIT

Editor: Dave Whittaker

Genres: People, Dialogue

Categories: Automotive, Cars

Saatchi & Saatchi New Zealand, 1 year ago