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Toyota Dream Car Finalist Features in Heart-warming Film from Saatchi & Saatchi Poland

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Film captures the story of Aleksandra, who was a world finalist in the 2012 Toyota Dream Car Art Contest

Toyota Dream Car Finalist Features in Heart-warming Film from Saatchi & Saatchi Poland
Saatchi & Saatchi Poland, together with Toyota Motor Corporation Japan and Toyota Motor Europe, has created a story encapsulating the belief that "Every great idea is born from a dream”. In a bid to nurture the creativity of the next generation of great inventors, thinkers and dreamers, Toyota is telling the story of a Polish girl (Aleksandra) who was a World finalist in the 2012 Toyota Dream Car Art Contest. She participated in it twice: in its 6th and 7th editions.

Saatchi & Saatchi Poland teamed up with Papaya Films and captured Aleksandra’s story in a moving documentary that shows there are life-affirming moments in life: for Ola, it was winning the Toyota Dream Car Contest two years ago and having a chance to improve the life of her grandmother. The video will go live in all Toyota social media placements globally.

Stephane Rydlewski from Toyota Motor Europe commented: “It is not an easy task to tell a documentary-like story of a dreamer. The best documentaries balance presentation of facts with entertainment to capture an audience’s imagination. I think Saatchi & Saatchi together with Papaya Films achieved the goal just right.”

“While making such an emotional, natural picture you have to be prepared. Where to start? We really got to know Aleksandra and her story. We found out what’s going on in her life, what saddens her and what makes her laugh. We met her friends and family and Aleksandra showed us her favourite spots to hang out. We build the story around places Aleksandra is familiar with, to make her comfortable. This way we could make her forget about the camera and catch true, real emotions.” adds Bartosz Dombrowski, the Director.


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Agency / Creative
Production
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Genres: Storytelling, People

Categories: Cars, Automotive

lbbonline.com, Mon, 07 Mar 2016 12:07:33 GMT