Saatchi & Saatchi London
Tue, 29 Oct 2013 04:15:02 GMT
For years, the Toyota Camry has represented the pinnacle of safety and reliability. To prove that the Camry is also one heck of a ride, Toyota built a roller coaster-style ride at Six Flags Magic Mountain for an unbelievable two-day event.
The Thrill Ride was an interactive roller coaster-inspired Camry event hosted at Six Flags Magic Mountain in Los Angeles, CA over Labor Day weekend, featuring stunt drivers taking amusement park goers through a course of twists, turns, tunnels and steep climbs in a Camry SE and Camry LXE Hybrid.
Participants felt the stomach drop of a three story hill, held tight through a 45-degree banked turn, and even went backwards before finally plunging through a tunnel at blazing speed.
And in a first of its kind move, participants placed their phones in a holder to record a “Selfie video” of their entire ride as a souvenir to share on social media.
More than two hundred participants lucky enough to experience the Thrill Ride Event left with a totally different feeling about America’s best selling car: Camry’s not only dependable. It’s a heck of a ride.
The live event offered people the opportunity to experience the Camry at the height of its performance in an unforgettable—and thrilling—way. Passenger reactions were captured from all angles during the Thrill Ride—including through their own cell phones, mounted on the car. Toyota has created TV spots that showcased the authentic reactions of people experiencing Camry’s power and handling.
The campaign was comprised of print, TV, and social media using #Camry.
ECD: Margaret Keene / Chris Adams
CD: Ed Miller
ACD/Copywriter: Evan Brown
Art Director: John Kritch
Director of Integrated Production
Executive Producer: Richard Bendetti
Integrated Production Coordinator:
Associate Producer: Alex Granieri
Sr. Integrated Producer: Julie Notaro
Sr. Integrated Producer: Amy Jo Deguzis
Sr. Print Producer: Rachel Dallas-Noble
Sr. Art Producer: Angee Murray
Sr. Project Manager: Angela Montoya
Group IM Director: Andrew Corpman
Account Director: Vickie Stafford
Strategic Planning Director: Evan Ferrari
Assoc. Director Business Affairs: Biba Millstein
Client Name: Colin Morisako
PRODUCTION COMPANY: Bandito Brothers
EXECUTIVE PRODUCER: Suzanne Hargrove
CINEMATOGRAPHY: Shane Hurlbut
LINE PRODUCER: Ryan Slavin
DIRECTOR: Mike "Mouse" McCoy
DIRECTOR/2ND UNIT: Jacob Rosenberg
EDITING COMPANY: Bandito Post
POST PRODUCER: Rebecca Jameson/Mike Goble
EDITOR: Jeff Tober
BTS EDITOR: Tracy Hof
FINISH: Bandito Post/Method
COLORIST: Mark Osborne@Bandito Post
SPECIAL EFFECTS/CLEAN-UP: Bandito Post
SOUND DESIGN: Kim Christensen
MIX: Rohan@Lime Studios
Categories: Automotive, CarsSaatchi & Saatchi London, Tue, 29 Oct 2013 04:15:02 GMT