Toyota and M&C Saatchi Chilanga Celebrate Mexican Athletes with Anime-Inspired Olympic Campaign

Toyota Mexico and M&C Saatchi presented a new way to show support for the Mexican athletes of Team Toyota who participated in Tokyo 2020.

'Start Your Impossible' was the global campaign of Toyota for the Tokyo Olympic Games 2020. In Mexico, part of the campaign was developed by M&C Saatchi Chilanga, an independent advertising agency with offices in Mexico City.

The Olympic Games are considered the maximum expression of human performance. During the competition, the athletes become real superheroes.

Using this idea, the agency developed an advertising campaign featuring Olympic and Paralympic athletes representing and defending the colours of Mexico in Tokyo. All in the style of Japanese anime.

The stories interconnect the lives of the athletes with Toyota technology and its incredible innovations that were unveiled in the Olympic Games.