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Toy Soldier Finds His Soulmate in Department Store Rinascente’s Christmas Ad

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Wunderman Thompson teams up with The Family's Virgilio Villoresi on heartwarming film

Toy Soldier Finds His Soulmate in Department Store Rinascente’s Christmas Ad

A toy soldier searches for his soulmate, and finds her at the end of an adventurous journey through Italian department store Rinascente’s most iconic cities in this sport from Wunderman Thompson and The Family's Virgilio Villoresi. 

This is a personal take on an archetype of a fairy-tale, told through an old yet magical technique which, due to its mystery, comes across as timeless. Every piece of this film is a result of numerous artisanal skills coming together.

In addition to the considerable amount of set design - all created ad hoc - the bi-dimensional backdrops were handmade with a mixed technique, printed and cut out.  

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Client: Rinascente

CEO Rinascente: Pierluigi Cocchini

Marketing and Communication Director: Monica Ferreri

Head of Communication: Alessandra Frum

Creative and Digital Communication Manager: Federica Patta

Agency: Wunderman Thompson

CEO Wunderman Thompson: Giuseppe Salinari

Chief Creative Officer: Lorenzo Crespi

Creative Directors: Alessandro Polia, Marco Rocca

Senior Art Director: Elena Pinillos

Copywriter: Silvia Filipucci

Client Service Director: Giulia Profili

Account Supervisor: Roberta Volcan

Senior TV Producer: Virginie Alexandre

Production Company: The Family (+ Fantasmagoria studio)

Executive producer: Francesca Regali

Director: Virgilio Villoresi

Cinematographer: Ideo Nakata

Set design: Riccardo Carelli, Federica Locatelli

Puppets: Nanalab Scenografie

Animation: Anna Ciammitti, Virgilio Villoresi

3D modeling: Alessandro Chizzolini

2D modeling: Filippo Morini

Camera: Luca De Benedetti

Gaffer: Niccolò Rabasco

Storyboard & 2D set design: Francesco Quadri

Making of: Mario Salanitro

Making of 02: Bianca Infurna


Sound Design: Enrico Ascoli

Music: Tom Rosenthal

Post Production: Daniele Iacuitto, Gaia Vivaldi

Colorist: Giorgia Meacci

Genres: Animation

Categories: Retail and Restaurants , Retail Stores

The Family, Thu, 09 Dec 2021 11:53:38 GMT