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Tourist Directors Shoot Jason Sudeikis in AT&T's Tribeca Film Festival Ad

Creative 302 Add to collection

BBDO NY proves there's a film buff in all of us with funny spot directed by Brian Billow

Tourist Directors Shoot Jason Sudeikis in AT&T's Tribeca Film Festival Ad

As part of AT&T’s sponsorship of Tribeca Film Festival, the brand has created a new ad designed to drive attendance and generate excitement as part of their “Film for All” campaign.

This year, the festival sponsored by AT&T will kick off with a screening from SNL. The ad, created by BBDO NY, deliberately features actor and well-known former SNL cast member Jason Sudeikis with the premise that there is a film lover in all of us. 

The ad is now running on YouTube and will run in theaters prior to every screening at the Tribeca Film Festival, starting April 15th and ending April 26th.

Cut downs of the ad will run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events. The campaign will also include print, OOH, digital and social support to show how AT&T is connecting more people to the power of film and provide information for how New Yorkers can get tickets to Film For All Friday, a one day event that offers free tickets to the public.

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Post Production / VFX

Colourist: Tim Masick @ Company 3

Flame: (Assist) Joseph Miller

Flame Artists: Jim Hayhow

Post Production Company: Schmigital


Edit Assistant: Jean Taylor

Edit Company: Mackenzie Cutler

Editor: Ryan Steele

Producer: Sasha Hirshfeld

Production Company

Director: Brian Billow

DOP: Joe Zizzo

Executive Producer: Ralph Laucella, Marc Grill

Producer: JD Davison

Production Company: O-Positive

Creative Agency

Account Executive: Sigourney Hudson - Clemons

Chief Creative Officer: Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Matt MacDonald

Executive Producer: (Group) Julie Collins, Alex Gianni

Managing Director: Mark Cadman

Producer: Gillian Burkley

Project Director: (Sr) Brian Nienhaus

Senior Art Director: Will Holmes

Worldwide Chief Creative Officer: David Lubars

Associate Creative Director: Geoff Proud

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

BBDO New York, Thu, 16 Apr 2015 10:12:59 GMT