Tourism Tasmania Launches Off-Season Winter Campaign
Tourism Tasmania is calling on the rest of Australia to wake up this winter and book a domestic holiday to Tasmania as part of a new campaign.
Tourism Tasmania launched its new winter campaign, The Off Season, in Sydney on Wednesday with an immersive event featuring the state’s finest producers and performers amidst the darkened pines of Centennial Park.
The winter campaign calls on mainlanders to lose their inhibitions and experience Tasmania when the locals feast harder, dance longer, and embrace the very wilderness that defines them.
Whether it’s the almighty roar of a pagan bonfire, the hiss of a lakeside sauna, the beautiful mess of a seafood feast or the throb of a festival stage, Tasmania in winter is anything but chill.
Tourism Tasmania wants to change how Australians see winter – as a season to embrace not escape. The campaign evokes a life of adventure an a wild spirited sense of self where visitors are free to embrace the weirdness, wildness and wooliness of the island.
Says John Fitzgerald, CEO, Tourism Tasmania: “Some people see winter as a time to hibernate and wait for the cooler season to end. We’re inviting Australians to get off the couch and embrace a wintery holiday in Tasmania.
“Other parts of Australia might endure winter, but Tasmanians have a different way of doing thing. We embrace the season like nowhere else – winter is when we thrive.
“Tasmanians revel in the season and get out and about seeking to be enriched, alive and connected.”
The event experience is encouraging visitors to come and experience this for themselves, to sample Tasmania’s unique creative spirit, variety of experiences and nature and wilderness like nowhere else.
Winter is Tasmania’s best-kept secret – a time when the island comes alive.
A trip to Tasmania in winter is the perfect antidote to escaping your everyday life where mad moments of inspiration await. Let go of your reservations, experience incredible adventures, crazy meals and wild reveries.
Calling all renegades, rule breakers and rain dancers, The Off Season reminds mainlanders of the wonderful array of experiences and destinations right on their doorstep, waiting to be explored.
Off Season experiences include:
Barley silo stargazing
Come Dark Sky stargazing in the new observatory at McHenry Distillery.
Peer into galaxies beyond the Milky Way or maybe watch an Aurora and
learn about the secrets of the winter night sky. Afterwards settle in to
watch the flicker of fire flames from your modern cabin and enjoy a
quiet dram or two.
Everyday I’m trufflin’
Sleep in. Slow down. Snuggle up. And get truffling. Enjoy a three-night
celebration of the finer things in life, featuring a truffle hunt, fine
Tassie wine and truffle-inspired dining at Stillwater Seven
Sarah Island lantern tour
The night time World Heritage Cruise is only for the brave. Tales of
fear and dread are brought to life on this dimly lit, blustery island
with a dark convict history. Lashings of local whisky, mulled wine and
other warm morsels keep the shivers at bay.
Maria Island walk
Spend the day surrounded by fluffy wombats, learning about the island’s
history, beauty and amazing wildlife. By night, curl up by a roaring
fire with a glass of wine from one of the local east coast wineries.
The Off Season campaign will be rolled out across a range of channels including print, social media, radio and outdoor, supported by domestic media and influencer famils. Aussies are being encouraged to show their support using the hashtag #theoffseason.
More information on the Off Season campaign can be found at: www.discovertasmania.com.au/off-season.
