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Tourism NZ Takes You on a Journey in New Global Campaign from TBWA\Sydney

Creative 152 Add to collection

The campaign will be launched across global media partners including Facebook and Google, WeChat and Qyer

Tourism NZ Takes You on a Journey in New Global Campaign from TBWA\Sydney
Tourism New Zealand has launched 'One journey leads to another', a global campaign via TBWA Sydney.

The mobile-led campaign begins with a film shot specifically for vertical screens that explores the hidden gems found in New Zealand's regions. Diving at Poor Knights Islands marine reserve, glamping in Abel Tasman National Park and exploring ice tunnels on Franz Josef Glacier are just a few of the discoveries featured in the campaign.

OOH_1-web.jpgOOH_2-web.jpgOOH_3-web.jpgSays Andrew Fraser, Director of Marketing Tourism New Zealand: "New Zealand's tourism has seen unprecedented growth in recent years, with more Aussies now seeking out a more diverse and enriching holiday experience. With new discoveries just waiting to be unearthed, we wanted to show the range of experiences and hidden gems that New Zealand has to offer and inspire travellers to go beyond the key hubs.

"The campaign aims to inspire travellers with the unexpected regional experiences on offer, delivering this right into their hands, with this mobile-led creative."

Adds Craig Brooks, TBWA Sydney deputy executive creative director: "There's always something around the next corner in New Zealand. We wanted to capture that sense of serendipity and reveal that it's your curiosity that guides you from one great experience to the next."

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Advertiser: Tourism New Zealand

Post Production / VFX

Colourist: Trish Cahill

Online Artist: Andy Timms

Post Production Company: The Arc (offline) and Finch (grade/online)

Print / OOH

Retoucher: Nick Mueller

Creative Agency

Art Director: Andrew Torrisi

Campaign Manager: Matthew Moran

Chief Strategy Officer: Hristos Varouhas

Copywriter: Chloe Saintilan

Creative Agency: TBWA Sydney

Deputy Executive Creative Director: Craig Brooks

Group Account Directors: Erin Kelly

Integrated Producer: (Senior) Lauren Reilly

Associate Creative Director: Katrina Alvarez-Jarratt, David Roberts

Design director: Chris Mawson

Digital Production Company

Photography: Fraser Clements

Production Company

Director: Nic Finlayson

DOP: Lachlan Milne, Darryl Ward

Executive Producer: Karen Bryson

Producer: Catherine Anderson

Production Company: Finch


Composer: The Passenger, written by James Osterberg and Ricky Gardiner

Music Supervision: Anton Trailer

Sound Design: Beau Silvester


Editor: Drew Thompson

Categories: Travel, Tourism

TBWA\Sydney, Tue, 04 Jul 2017 23:55:49 GMT