The campaign will be launched across global media partners including Facebook and Google, WeChat and Qyer
Tourism New Zealand has launched 'One journey leads to another', a global campaign via TBWA Sydney.
The mobile-led campaign begins with a film shot specifically for vertical screens that explores the hidden gems found in New Zealand's regions. Diving at Poor Knights Islands marine reserve, glamping in Abel Tasman National Park and exploring ice tunnels on Franz Josef Glacier are just a few of the discoveries featured in the campaign.
Says Andrew Fraser, Director of Marketing Tourism New Zealand: "New Zealand's tourism has seen unprecedented growth in recent years, with more Aussies now seeking out a more diverse and enriching holiday experience. With new discoveries just waiting to be unearthed, we wanted to show the range of experiences and hidden gems that New Zealand has to offer and inspire travellers to go beyond the key hubs.
"The campaign aims to inspire travellers with the unexpected regional experiences on offer, delivering this right into their hands, with this mobile-led creative."
Adds Craig Brooks, TBWA Sydney deputy executive creative director: "There's always something around the next corner in New Zealand. We wanted to capture that sense of serendipity and reveal that it's your curiosity that guides you from one great experience to the next."