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Tourism New Zealand Tells Australians to ‘Stop Dreaming About New Zealand and Go'

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Campaign created in partnership with Special Group aims to encourage Australians to seize the opportunity to travel to New Zealand post-lockdown

Tourism New Zealand Tells Australians to ‘Stop Dreaming About New Zealand and Go'

Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.

Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub. 

Declan Malone, marketing lead - Australia for Tourism New Zealand, said: "Stop Dreaming about New Zealand and Go’ aims to spark the emotional longing in Australians to experience a unique and meaningful New Zealand holiday.

“We know travelling overseas is one of the most missed activities for Australians, who previously made up 40% of international arrivals to New Zealand .We wanted to remind our friends over in Australia that New Zealand’s beautiful landscapes, wide open spaces, and welcoming people are only a short flight away."

“After being confined to Australia for over a year, Australians everywhere have been dreaming of quarantine free travel, and New Zealand is now ready and waiting,” said Tom Martin, CCO and partner, Special Group Australia. “We wanted to create the New Zealand version of that dream, filled with the tone and down-to-earth charm that Kiwis are famous for.”

The campaign will launch in Australia on 6th May and run for 12 weeks across all major channels including Cinema, TV, on demand, OLV, social, radio, digital audio, digital display, and will be supported by PR and trade activity.  

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Tourism New Zealand

General Manager (Australia) : Andrew Waddel

Marketing Manager (Australia) : Declan Malone

Campaign Manager(Australia) : Lauren Kerr

Global Brand & Content Manager : Jill Chestnut

Brand & Content Manager : Jaime Reid

Senior PR Executive (Australia) : Emma Reyes

Music & Sound: Rumble Studios

Special Group Australia

CCO/Partner: Tom Martin

CCO/Partner: Julian Schreiber

CEO/Founding Partner: Lindsey Evans

Founding Partner: Cade Heyde

Creative: Wayne Ching

Creative: Alex Antoniou

Business Director: Rebecca Grant

Business Manager: Meri Stewart

Strategy Director: Anna Bollinger

Strategist: Kellie Box

Executive Producer: Paul Johnston/ Bill Doig

Special Group New Zealand

CEO/CCO: Tony Bradbourne

Head of Strategy: Rory Gallery

Creative: Tom Johnson

Integrated Producer: Sally Lankshear


Production Company : Finch

Director : The Bobbsey Twins

Cinematographer : Ginny Loane NZCS

Managing Director : Corey Esse

Executive Producer : Loren Bradley

Producer : Sarah Cook

Edit House : Arc Edit

Editor : Jack Hutchings

Post Producer : Adriana Arriaga

Post Production : Blockhead

Colourist : Dave Gibson

Online Operator : Richard Betts

Animator : Blockhead

VFX Supervisor : Stefan Coory


PR Agency: Eleven

Genres: Scenic, Comedy

Categories: Travel, Services

Special Group Auckland, Thu, 06 May 2021 09:34:00 GMT