Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Tourism New Zealand Campaign Invites Aussies to Experience a Real Kiwi Winter Holiday

Creative 134 Add to collection

Campaign promotes New Zealand's key ski regions

Tourism New Zealand Campaign Invites Aussies to Experience a Real Kiwi Winter Holiday

Tourism New Zealand’s latest campaign via TBWA\Sydney is inviting Australians to experience a real Kiwi winter holiday.

‘This is how we winter’ features real locals inviting Australians to experience ‘this’ (pronounced ‘thus’) – a selection of the most unique winter activities the country has to offer: from relaxing in a hot tub in between runs atop Mount Hutt, to sledding with a team of huskies in Wanaka, and sampling the culinary delights of Queenstown. New Zealand boasts a range of different experiences for those who ski – and those who don’t.



Says Andrew Waddel, general manager, Tourism New Zealand – Australia: “A New Zealand winter holiday is totally different to anywhere else in the world – equal parts incredible ski fields, unforgettable off- piste experiences and friendly locals.

“We worked with TBWA\ to bring This is how we winter to life and catapult New Zealand’s world-class winter offering onto the world stage. All as part of our ongoing 100% Pure New Zealand – 100% Pure Welcome campaign.”

Says Kat Alvarez-Jarratt, creative director at TBWA\Sydney: “We leaned into the unstated, frank and humble approach New Zealanders are famed for, to describe the incredible county they come from.”

The campaign, which runs across social and digital media, supports New Zealand’s four key ski regions – Ruapehu, Mt Hutt, Queenstown and Wanaka – with bespoke content, and will be followed by trade offers with Flight Centre and Virgin Australia throughout March.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Tourism New Zealand

Creative: TBWA\Sydney

Media: Mindshare

PR: Eleven PR

Genres: People, Action, Scenic

Categories: Sports and Leisure, Holiday

TBWA\Sydney, Wed, 26 Feb 2020 03:39:23 GMT