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Tourism Australia Sends Love Amid the Coronavirus Pandemic with Global Campaign



The campaign, which launched on Friday, was developed by M&C Saatchi, Sydney

Tourism Australia Sends Love Amid the Coronavirus Pandemic with Global Campaign

Tourism Australia has released a new film called ‘With Love From Aus’ via M&C Saatchi, Sydney.

Tourism Australia managing director Phillipa Harrison said that through these times of global uncertainty, everyone could all do with a bit of positivity and something to look forward to: “With Love From Aus” is a heartfelt message to all Australians and the rest of the world that our beautiful country and its people will be ready to welcome visitors with open arms when the time is right.

“While there are many restrictions on travel and tourism right now, people’s appetite for travel hasn’t disappeared. We want everyone to keep dreaming about the unique experiences and beautiful places across Australia that will be waiting for them on the other side of this. More time at home gives us more time to think about the things that really matter – so we want to give people something to look forward to by sharing places they’ll be able to explore in the future.”

Says Cam Blackley, CCO, M&C Saatchi: “I find the idea that nature is getting a bit of rest and relaxation while we’re isolated puts a smile on my face. Finding reasons to be positive in difficult circumstances is baked into Aussie DNA and we’re proud to share that outlook with the world right now.”

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Genres: Dialogue, Storytelling, Scenic

M&C Saatchi Sydney, Tue, 07 Apr 2020 02:26:45 GMT