Australian superstar actor Chris Hemsworth has
been appointed global ambassador for Tourism Australia's new campaign,
which will focus on the country's world-class aquatic and coastal
Tourism Australia managing director, John O'Sullivan
said that whilst Australia would still be the star of its latest
campaign, Hemsworth would provide an authentic Australian voice to help
tell the country's story globally.
Says O'Sullivan: "Chris truly embodies the Australian way of life and
his love of his home country, with all its natural beauty, makes him an
"From learning how to surf on Phillip Island,
fishing with his brothers in the Northern Territory and family beach
holidays, Chris has grown up in Australia in and around water and his
own personal experiences bring a truly authentic and influential
Australian voice to our campaign."
Says Hemsworth: "In Australia
you're surrounded by the most incredible natural beauty. Being in the
water or near to it is a way of life for us.
"It wasn't a hard
decision to move back to Australia because this part of the world is
such a special place. This is the place I want my kids to grow up -
that's the world I want them to be part of.
"I'm really looking
forward to launching this new campaign in New York and sharing with the
rest of the world just how amazing this country really is."
Australia's chief marketing officer, Lisa Ronson said the Hollywood
star will launch the country's new campaign focusing on its stunning
beaches and coastal experiences, at the global premiere on Australia Day
eve in New York.
Says Ronson: "Chris is passionate about
Australia, with a genuine desire to promote the Australian way of life
and therefore makes a great global ambassador for telling the world why
there's nothing like Australia.
"This is just the start of a
longer-term partnership with Chris and we look forward to further
developing our plans after the launch in New York."