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Touching Tesco Stunt Helps Dads Get Their Deserved Appreciation this Father's Day

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BBH London & Black Sheep Studios' new film shows what happens when people are given an opportunity to express their feelings

Touching Tesco Stunt Helps Dads Get Their Deserved Appreciation this Father's Day

Tesco and BBH have created a campaign which aims to help the nation’s fathers get some much needed acknowledgement this Father’s Day. The film, produced by BBH’s in-house production studio, Black Sheep Studios, shows what happens when people are given an opportunity to express their feelings for the father figure in their life. As each individual unsuspecting father went about their usual supermarket visit in specific Tesco stores, the public address systems began to play some pre-recorded messages of appreciation from their children. Their reactions of surprise, delight and genuine emotion were all captured on film.

The campaign comprises social, online and TV activity. The film launched on Facebook to Tesco targeted audiences and will run on TV from Friday 17th June. Online, the audience are directed to helpful ways in which they can show their acknowledgement and appreciation for their own dads, such as a simple calendar reminder, recipe ideas and Tesco’s range of gifts.



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Post Production / VFX

Post Production Company: Unit Media

Production Company

Director: David Stoddart

DOP: Dennis Madden

Executive Producer: Dan Keefe

Producer: Sophie Dewey

Production Company: Black Sheep Studios

Music

Sound Design: Ian Lambden

Offline

Editor: Erline O’Donovan

Creative Agency

Assistant Producer: Tandy Tatter & Mary Lou Newman

Creative Agency: BBH London

Creatives: Kate Murphy and Sarah Watson

Digital Strategy: Saskia Jones

Producer: Katie Burkes

Strategy: Jill Cummins and Becky Dailey

Strategy Director: Simon Gregory and Ben Shaw

Categories: Supermarkets, Retail and Restaurants

BBH London, Thu, 16 Jun 2016 16:03:30 GMT