Touching Illustrations Show Barnardos Work First Hand in 60th Anniversary Campaign

To mark 60 years of supporting children in Ireland, Barnardos have released a new campaign, across OOH and social media this summer. 

Barnardos works with and for vulnerable children and families across Ireland. 

The Public House wanted to maximise standout for Barnardos to raise awareness of the charity and the work they do in Ireland. The Public House worked with children’s illustrator Katya Swan to create a suite of warm and familiar illustrations and scenarios for the campaign. The illustrations were based on first hand accounts from people who have been positively affected by Barnardos over the past 60 years. 

Dillon McKenna, associate creative director for The Public House, noted that “It's difficult to stand out in the charity sector, where most campaigns are focused on the short-tem, with urgent calls to action to donate now. We wanted to embrace an anti-formula approach and focus on the long-term benefit of Barnardos, spreading the feel-good stories of the charity’s history” 

Mary Gamble, director of fundraising and marketing, Barnardos Ireland, said “Barnardos has transformed the lives of vulnerable children and families for 60 years in Ireland. We hope this campaign will help people understand the way we positively impact the lives of children for the better – because childhood lasts a lifetime” 

The Public House have been working with Barnardos since 2020 and also work with charities that include the Children’s Health Foundation, Equality for Children and Aware. The Public House is Ireland’s most awarded creative agency of 2022, driven by the philosophy that ‘Boring Doesn’t Sell’. Their roster of clients is made up of ambitious Irish brands including FBD Insurance, Irish Independent, Dunnes Stores and EPIC: The Irish Emigration Museum.