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Touch Sensitive & Ego Collaborate for Nissan JUKE


Whybin\TBWA Group Melbourne creates fan-generated Instagram audio-visual track

Touch Sensitive & Ego Collaborate for Nissan JUKE



Electronic music producer Touch Sensitive and audio-visual master Ego, have collaborated with Nissan JUKE to create an audiovisual track, made entirely from Instagram videos submitted by fans.



The campaign, developed by Whybin\TBWA Group Melbourne, highlights the ‘point and shoot’ handling and driving performance of the new Nissan JUKE. It invites fans to point, shoot and tag, Instagram videos that will then be remixed by the famous DJs.  


As well as having their samples immortalized in the final production, contributors can attend the exclusive launch of the audiovisual track at an event on November 21, in Melbourne. The event will also be streamed live online.


Nissan Australia Executive General Manager Marketing, Peter Clissold, said: “It’s exciting to be involved with a combination of cutting edge music talent and Australian fans. And it’s a great link to the point and shoot performance.”


Andrew Scott, Chief Executive Officer Whybin\TBWA Group Melbourne added: “This innovative project is truly holistic; combining the best talent and skills from across the group including Whybin\TBWA, Eleven PR, Integer and the Digital Arts Network, to create something new and sharable that will drive results.”

Details about the competition and requested collaborations can be found via @VJUKE on Instagram, or in the campaign launch video below.


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Client: Nissan Australia
Creative agency: Whybin\TBWA Group Melbourne
PR: Eleven PR
Event management: Integer
Digital: Digital Arts Network
Content Production: Infinity Squared
Artist Consultancy: Level Two

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Categories: Cars, Automotive

TBWA Worldwide, Wed, 23 Oct 2013 09:11:54 GMT