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touch Campaign Unites Lebanon in Song for Independence Day

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The new film created by JWT Beirut comes at a time when Lebanon is in a state of uncertainty

touch Campaign Unites Lebanon in Song for Independence Day
Lebanon is a country that is always one brick away from being divided. And so, when on November 4th 2017- two weeks before Lebanon celebrates its 74th year of independence - the Lebanese Prime Minister, Saad el Hariri, suddenly resigned while in Riyadh, it left the country in a state of unrest, uncertainty and confusion. touch, Lebanon’s leading mobile operator, and facilitator of the country’s future, decided to act fast and to send a message of unity to all the Lebanese on Independence Day with a campaign that embodies hope, unity, strength in solidarity and inclusion.
The film, which was placed on touch’s social media channels and all of Lebanon’s TV stations, brings together the Lebanese from all walks of life.

The visuals, with photographs taken in the richest areas of the country, showcase a Lebanon we all unite to preserve. And the headlines take bits and pieces from the Lebanese National anthem, that Lebanese people all know by heart but sometimes fail to understand, and adds meaning to them: A meaning of unity, gender equality, achievement and solidarity. 

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Composer: Guy Manoukian

Production Company

Director: Mazen Fayad

Production Company: Intaj

Creative Agency

Account Executive: Mohamad Kobrosly

Art Director: Elie Nasr

Creative Agency: JWT Beirut

Executive Creative Director: Nicolas Geahchan

Junior Copywriter: Maher Dahdouh

Managing Director: Tarek Haddad

Genres: Choreography, People, Action, Scenic

Categories: Smart watch, Consumer Electronics

Wunderman Thompson MEA, Mon, 20 Nov 2017 14:25:27 GMT