'For the viewers at home', ITV’s voice of football Clive Tyldesley stars in the new TV advertising campaign which was made by McCann Manchester
TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in. The service is being promoted with a national TV advertising campaign that first airs at 9am Monday 21 August on ITV2. The commercial transports Clive Tyldesley into the home of TotallyMoney customer Dan where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score. “Sensational!”
The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney is an award-winning director and drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action perfectly captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting. The ad was shot entirely in McCann Manchester’s Pyx Studio facility and Director of Photography Jamie Haigherty created a warm, real-life feel, with handheld camerawork that puts the viewer right in the room with the action.
Joe Gardiner, TotallyMoney Head of Brand and Communications says: “We loved this idea right from the moment McCann pitched it. It made us laugh. And we felt that they really got what we were trying to do. Right through the process they’ve brought to life on screen our mission to help consumer credit customers get a better, fairer deal.”