Seasoned production veteran Marni Luftspring has announced the launch of a new production company, Feels Like Home. With decades of experience as a head of sales and executive producer (with Industry Films and Spy Films, among others), Marni has curated a select roster of directorial talent with vast capabilities.
Focused on advertising and content production, the Feels Like Home roster offers a range of styles including storytelling, comedy / dialogue, and beautiful photography, with a bespoke approach to each project.
The company launches as production has reopened post-lockdown. Marni used the downtime of lockdown to consider her new business, and the values she wanted the company to represent.
“It was clear that the time had come for me to be in control of my own destiny and carve out my own exciting path,” she says. “I had spent over 20 years working at top world-class production companies, developing and nurturing talent, building international and domestic relations, and working hard to develop smart integral business strategies. Now is the time for me to step up and create an exciting and vibrant culture of my own that I can be incredibly proud of.”
For Marni, a culture of inclusivity and support is key. "Giving to the community, supporting BIPOC and women, acting as a mentor is important to me," she says. "I’ve been very fortunate to get to where I am now by a few amazing women believing in me, and I’m so thankful to be able to extend my reach to help others."
Having been a part of the POV 3rd Street committee for many years, she has supported in helping marginalized youth break into the film and media industry. "The team at POV is a fabulous group of people, and we have helped place some amazing, talented young adults," says Marni. "I'm excited to continue this work, and to make a difference."
Feels Like Home is already up and running, with a few projects having shot over the last few weeks: a campaign with Fuse Create shot by Tamir Moscovici for Reel Start, a not-for-profit benefiting students in underrepresented communities who want to learn about film; a commercial for Maple Leaf through Sid Lee shot by Christina Hodnet; and a creative piece shot by Matt Manhire for The Garage, the creative workshop division of Feels Like Home.