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TOPSHOP Focuses on Stand Out Stories in New Denim SS19 Commercial

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COMPULSORY’s Taz Tron Delix puts women’s unique characters in the spotlight for new range

TOPSHOP Focuses on Stand Out Stories in New Denim SS19 Commercial
Today, TOPSHOP releases a new commercial for its denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘FIT IN STAND OUT’.

The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. Casually showcasing the denim that they love, they reveal unique personal experiences and stories that have made them who they are. 


With a minimalist white set and limited props, the director’s signature rotating camera movements and intimate portraits provide a refreshing perspective into the people behind the clothes. 

Working once again with celebrated DOP, Ruben Woodin Dechamps, Taz decided to shoot on multiple formats including 16mm film. This was not just an aesthetic decision but a practical one. TOPSHOP’s creative brief sought to pull out the unique quirks and natural personalities of each of the women in the film, often creating new opportunities to experiment with format and look.


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Post Production / VFX

Colourist: Alex Gregory @ The Mill

Film Lab: Cinelab London

Film Lab Commercials Producer: Aarti Mahtani

Client

Advertiser: TOPSHOP

Head of Creative: Pandora Lennard

Production Company

1st AD: Ty Hack

2nd AD: Jonny Pickup

Camera Assistant: Rachel Wood

Clapper Loader: Cameron Axsel

Director: Taz Tron Delix

DOP: Ruben Woodin Dechamps

Electricians: Simon Mills, Dan Cloake

Executive Producer: Kadri Mahmoud

Focus Puller: Rich Savage

Gaffer: Greg Krzeszowiec

Production Company: COMPULSORY

Sound Recordist: Danny Spiers

Steadicam: James Burgess

Genres: Fashion & Beauty, People, Storytelling

Categories: Clothing and Fashion, Denim

COMPULSORY., Thu, 07 Feb 2019 16:42:18 GMT