Tool of North America continues to expand its growing roster of exceptional talent with director Sam Kaplan. With a background as a photographer and filmmaker, Kaplan has made a name for himself with his signature creative approach to tabletop and product imagery. His distinctive style and imaginative art direction have received numerous awards, including Communication Arts Awards in 2017 and 2018, and recognition on the PDN 30 New and Emerging Photographers to Watch list.
Kaplan’s style translates the precision of stills lighting into motion, utilizing a keen application of motion control robotics. His technical approach informs his creative process, expanding the possibilities for any concept to come to life. Kaplan’s most recent projects include shot motion and photography for Jack Daniels, Peet’s Coffee, LG and Warby Parker, each a testament to his masterful approach.
“Sam has a wizard-like ability to bring food and products to life. Whenever I watch his work, I’m entranced by the textures, colors, and details that he manages to capture, said Tool’s Managing Director of Content Nancy Hacohen. “I know our clients will love his creative approach to something that seems as simple as tabletop filmmaking, although on a personal level it would be nice if he didn’t make all my guilty pleasures look so damn tempting.”