Tooheys Extra Dry Continues to be ‘Proudly Ordinary’ in Campaign's Second Phase

Tooheys Extra Dry ​and ​72andSunny Sydney​ have launched the next phase of the new brand platform for the iconic Aussie beer, ‘Proudly Ordinary’.

Building on the collaboration with ​the Big Lez Show​ and ​Betoota Advocate​, this week sees a number of digital films and OOH go live, as well as further social content on the ​Tooheys Extra Dry Instagram​.

Says Luke Martin, head of product, 72andSunny, Sydney: “We’re so happy with the initial reactions to this work. We made the work proudly ordinary, and are proud of combining traditional media with new media thinking in the form of the creative acts, resulting in a fresh way to think of beer advertising in Australia – especially with the heritage in this category historically.”