Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Tooheys Extra Dry Celebrates ‘The Proudly Ordinary’ in Animated Campaign with 72andSunny

Creative 85 Add to collection

The latest campaign sees the brand partnering with a number of cultural collaborators

Tooheys Extra Dry Celebrates ‘The Proudly Ordinary’ in Animated Campaign with 72andSunny

Tooheys Extra Dry has launched ‘Proudly Ordinary’, a new brand platform for the iconic Aussie beer, via agency 72andSunny Sydney.

This sees the brand partnering with a number of cultural collaborators who will roast TED, as it celebrates being proudly ordinary, beginning with the Betoota Advocate and Big Lez, across film, digital, social and OOH. Further creative acts will launch monthly between now and Christmas, including Inspired Unemployed, Struthless and Gocsy.




“Working with 72andSunny and our wonderful partners meant really owning our brand truth – celebrating the proudly ordinary – and we’re thrilled seeing it out in the world.” said Amy Darvill, brand director, Lion.

“We wanted to embrace and amplify what was already happening in culture; Tooheys Extra Dry was being called out as an ordinary beer, which is the truth. The brand knows what it is, and what it isn’t, there’s no BS, it is proud to be ordinary. It’s not everyday you get a client partner confident enough to create this type of campaign and it’s been an awesome experience working alongside the team at Lion to get this project out into the world.” said Luke Martin, head of product, 72andSunny.

In the past couple of months, 72andSunny has been named creative partner by amaysim and Kraft Heinz, launched a new brand identity for Infigen Energy, created a campaign for global insurance company Chubb’s US Open sponsorship, as well as launched a new creative platform for Kraft Heinz’s flagship brand Golden Circle.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Tooheys Extra Dry / Lion

Creative: 72andSunny Sydney

Media: UM

Genres: Animation, Comedy

Categories: Beers, Alcoholic Beverages

72andSunny Sydney, Mon, 07 Sep 2020 00:05:11 GMT