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Tooheys Extra Dry Calls on Beloved Aussie Collaborators for Campaign from 72andSunny Sydney

Creative 69 Add to collection

Agency teams with Vice and Gocsy for ‘Proudly Ordinary’ brand platform

Tooheys Extra Dry Calls on Beloved Aussie Collaborators for Campaign from 72andSunny Sydney

In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with Aussie collaborators with the latest unveiling of work from Vice and Gocsy.

Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand campaign Gocsy has produced in his own imitable style a tour of the Tooheys Factory released through Vice.

The launch continues on the highlighly successful campaign that also includes previous collaborations with Scottie Marsh, Big Lez/Mike Nolan, Betoota Advocate and Struthless.

The campaign also includes digital videos and OOH, taken from real customer reviews of the beer across the Tooheys Extra Dry social channels:









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Credits

Client: Tooheys Extra Dry / Lion

Creative: 72andSunny Sydney

Media: UM

Genres: Animation

Categories: Beers, Alcoholic Beverages

72andSunny Sydney, Thu, 13 May 2021 09:52:00 GMT