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Creative in association withGear Seven
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Too Hot to Handle and Love is Blind Stars Form a '90s Boy Band to Launch Netflix's 'Love Has No Off Season'

29/03/2022
Advertising Agency
Atlanta, USA
81
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Chemistry teams up with Netflix to introduce the streaming platform's new 'Reality Romance' genre

Chemistry and Netflix have collaborated on a campaign to introduce the streaming platform’s new genre, 'Reality Romance', - a modern fusion of drama-filled chaos and authentic relationships.

The campaign, 'Love Has No Off Season', introduces viewers to a massive rollout of romance shows for 2022 and 2023, including new seasons of fan-favorites Love is Blind, Too Hot to Handle, Indian Matchmaking, and Love is Blind: After the Altar, plus new shows: The Ultimatum, Love on the Spectrum US, Dated and Related and Jewish Matchmaking.

'Love Has No Off Season' kicks off with a video parody combining a '90s style retro music video and TikTok mashup, starring Netflix host and former 98 Degrees frontman Nick Lachey, and a heart-throbbing, lip-syncing boy band whose members include Harry Jowsey, Nathan Webb, and Nathan Soan Mngomazulu from Netflix’s Too Hot to Handle, together with Love is Blind stars Matt Barnett and Jarrette Jones. The boy band of familiar faces performs their new hit single, 'Love Has No Off Season', highlighting Netflix’s 2022-2023 reality romance shows. New work will roll out throughout the year with the support of a social campaign, video content, surprise appearances, and merch.

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