Creative in association withGear Seven

Tombras Teams up With Pilot Flying J to Launch ‘Thank a Driver’ Campaign

Advertising Agency
Knoxville, USA
The new campaigns showers appreciation on American drivers who help haul $10.4 trillion worth of goods each year

In honour of National Truck Driver Appreciation Week, Sept. 8 – 14, Pilot Flying J is recognizing the significant impact more than 3.5 million* American professional drivers have on the economy with the launch of its new ‘Thank a Driver’ initiative. Pilot Flying J will also be celebrating drivers all month long with offers in its app for daily free drinks and special deals on food and merchandise.

“Professional drivers deliver the goods that keep our shelves stocked and our country moving,” said Ken Parent, president of Pilot Flying J. “We truly appreciate the hard work and tremendous dedication of these men and women. To professional drivers – a sincere thank you – for your commitment to our families, communities and country by safely and efficiently transporting products across the nation.”

Professional drivers haul more than $10.4 trillion worth of merchandise each year, according to the 2019 American Trucking Associations (ATA) trends report*. The efficient flow and availability of these goods would be significantly impacted if truck traffic were to stop, as shown below by another ATA study**:

• Assembly lines will shut down and deliveries to retailers will cripple within hours
• Hospitals and nursing homes will exhaust food supplies in 24 hours
• Service station fuel supplies will start to run out in just one or two days
• Widespread food shortages will start to occur in less than three days
• Garbage will start piling up in urban and suburban areas within three days

The company is launching a new campaign to show the importance of professional drivers, including a video and out-of-home ads focused on the common theme of a world without professional drivers and thanking drivers for their critical role in the nation’s economy. Throughout September, the company invites the public to join in thanking professional drivers for their hard work by sharing their appreciation with Pilot Flying J’s driver community on social
media using #thankyoudrivers.


Creative Agency: The Tombras Group
Creative Directors: Clay Prewitt, Silver Cuellar, III
Copywriters: Matt Johnson, Michael Skoog
Account Director: Chris Randall
Sr. Account Executive: Michelle Maddox
OOH/Billboard Production:
Photographer: McPhail Photo
Director of Photography: Cord McPhail
Video Production:
Agency Production — Fixer Partners
EP/Partner: Brad Powell
Production — Spots Films
Director: Peter Siaggas
Exec. Producer: Scott Knollenberg
Head of Production: Ryan Sterritt
Director of Photography: Bill Burton
Post Production — Company 3/Beast/Method
Head of Production: Soraia Callison
Producer: Kacy Donaldson
Beast — Editor: Eddie Kesler
Company 3 — Colorist: Billy Gabor
Method Studios — VFX: Chelsea Pistono
Company 3 Sound — Mix Engineer: Erich Netherton

Work from Tombras