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Tomb Raider Becomes Cute Raider for National Dog Day

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Barkley reenacts the latest Shadow of the Tomb Raider trailer with each role played by dogs and cats
Tomb Raider Becomes Cute Raider for National Dog Day
The final game of Lara Croft’s origin story is going to be intense—really intense. To give fans some light moments, game developer Square Enix and its agency Barkley offers an alternative: Cute Raider. The newest Tomb Raider trailer takes fans from eww to aww with a scene-by-scene reenactment of the original trailer, but with all the roles played by dogs and cats.

Shadow of the Tomb Raider arrives September 14th, and is the biggest release in the history of the franchise. Previously released trailers feature Lara mastering a deadly jungle, overcoming terrifying tombs, and persevering through her darkest hour. Just to watch the trailer, you have to click past a “This video may be inappropriate for some users” warning. 

The new video painstakingly recreates the original trailer but with an Australian shepherd Lara Croft who battles yarn chasing jungle combatants and dashes off to save a puppy from a hairless feline version of the evil High Priest, who wants to...groom it. While the villains are distracted by laser pointers, the High Priest is dispatched by a cat’s greatest enemy: the vacuum cleaner.



“This game trailer is intense, so we wanted to counterbalance that with cuteness. Plus, we all know the internet loves puppies”, says Katy Hornaday, EVP/Executive Creative Director at Barkley. 

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Client

Brand: Tomb Raider

Product Marketing Manager: AJ LaSaracina

Post Production / VFX

Post Production Company: Cosmo Street

Producer: Chelsea Spensley (Cosmo), Caitlin Forrest (Apache)

Flame Artists: Shinya Sato

Editor: Zack Winick

Head of Production: Marie Mangahas

Assistant Editor: Jason Overbeck

Colour Company: Apache Digital

Colour Assistant: Rigoberto Madrigal, Luis Amaya

Production Company

Production Company: JOJX

Director: Rocky Morton, Jackson Morton

Executive Producer: Joe Care

Producer: Cliff Schumacher

Sound

Sound Company: Beacon Street

Producer: Kate Vadnais

Mix Assistant: Aaron Cornacchio

Creative Agency

Creative Agency: Barkley

Executive Creative Director: Katy Hornaday

Producer: Shawn Wallace

Strategist: Patrick Cooper

Chief Idea Officer: Tim Galles

Director of Integrated Production: Melany Esfeld

Senior Producer: JP McIntosh

VP, Engagement: Joe Cox

VP, Brand Leadership: Tyler Cook

Senior Strategist: Molly Griffin

Content Manager: Brandon Painter

Genres: Animation, In-camera effects, Comedy, Visual VFX, Scenic

Categories: Gaming, Sports and Leisure

Barkley, Tue, 28 Aug 2018 12:50:38 GMT