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Tom Kuntz & BETC Paris Roll Out of Office for the French LOTO

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MJZ shoots spot tracked with a mariachi rendition of Steppenwolf's 'Born to be Wild'

Tom Kuntz & BETC Paris Roll Out of Office for the French LOTO

The French LOTO is launching a new video ad campaign, bringing a breath of fresh air to the draw with its agency BETC.

For the latest campaign, LOTO has sought to bring French players back to the basic appeal of the game: the freedom that winning can bring. Since a big win allows people to think about travelling, buying a house, buying a car (or three), etc., the real appeal of winning the LOTO is being able to live free and breathe easy.

Perfectly capturing this feeling of freedom, the ad video plays on the theme of a road movie, buoyed by classic rock track "Born to be Wild" (Steppenwolf). Unforgettable as the main soundtrack to "Easy Rider", the song has been re-interpreted for the campaign with a healthy dose of humour.

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Post Production / VFX

Post Production Company: Mikros Image

Production Company

Director: Tom Kuntz

Production Company: MJZ / Smile Unlimited


Music Production: GUM


Editor: Gavin Cutler

Creative Agency

Art Director: Jean-Michel Alirol

Copywriter: Dominique Marchand

Creative Agency: BETC Paris

Executive Creative Director: Stephane Xiberras

Managing Director: Marielle Durandet, Francois Brogi, Quentin Derviso

TV Producer: Isabelle Menard


Advertiser: French LOTO

Genres: Comedy

Categories: Gambling, Sports and Leisure

BETC Paris, Mon, 26 Jan 2015 10:44:48 GMT