Mon, 26 Jan 2015 10:44:48 GMT
The French LOTO is launching a new video ad campaign, bringing a breath of fresh air to the draw with its agency BETC.
For the latest campaign, LOTO has sought to bring French players back to the basic appeal of the game: the freedom that winning can bring. Since a big win allows people to think about travelling, buying a house, buying a car (or three), etc., the real appeal of winning the LOTO is being able to live free and breathe easy.
Perfectly capturing this feeling of freedom, the ad video plays on the theme of a road movie, buoyed by classic rock track "Born to be Wild" (Steppenwolf). Unforgettable as the main soundtrack to "Easy Rider", the song has been re-interpreted for the campaign with a healthy dose of humour.
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Post Production Company: Mikros Image
Director: Tom Kuntz
Production Company: MJZ / Smile Unlimited
Music Production: GUM
Editor: Gavin Cutler
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Creative Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Managing Director: Marielle Durandet, Francois Brogi, Quentin Derviso
TV Producer: Isabelle Menard
Advertiser: French LOTO
Categories: Gambling, Sports and LeisureBETC Paris, Mon, 26 Jan 2015 10:44:48 GMT