Riff Raff Films
Fri, 15 Jan 2021 13:09:44 GMT
When you view the world the way Keane Pearce Shaw does, there’s a lot to take in. He finds subtleties in everyone’s stories and has a certain knack for turning these into really rather great videos.
His latest work is not the two minute rom-com you might expect for a pop hit titled 'Little Bit of Love' (but we wouldn’t write off the chance of a statement jumper trend being inspired by it). Instead, he’s unearthed another layer to Tom Grennan’s single; crafting this into a heartfelt portrayal of accountability and swimming against the tide of toxic masculinity.
This Riff Raff Nursey of Evil director is set for big things, best we all show him some love - because boys like hugs too.
Director, Keane Pearce Shaw said: “With the video for ‘Little Bit of Love’, I wanted to avoid the classic girl-meets-boy narrative. Instead of looking at the lyrics from a romantic perspective, I chose to look at them from somebody asking to be loved, supported, cared for - in particular a male.
Being a very close friend of Tom’s, often we’ve discussed the issue of toxic masculinity. Being brought up in working class areas where traits of this nature live strong, at some point in our lives we’ve both witnessed, and probably lived by the phrase, “boys will boys”.
Whilst predominantly being a performance video, we wanted to work this narrative into the film by using a semi-autobiographical thread of Tom’s real relationship with his little brother. Played by the amazing Luke Kelly, we see a young child who’s only worry in life is to learn how to swim. We also see a tender side to Tom’s character; being the sole carer for both him and his brother, bowing down to both financial and peer pressures, a darker path is set for Tom.
The song is undoubtedly a pop banger, which is why I wanted to counter-balance the pop with something a little more leftfield. Sticking with his high-octane performances, adding heavy stylised colour palettes and set designs, I think we’ve accomplished a down to earth, but captivating music promo.”
PRODUCTION COMPANY: RIFF RAFF FILMS
DIRECTOR: KEANE PEARCE SHAW
EXECUTIVE PRODUCER: NATALIE ARNETT, KATE BRADY
PRODUCER: SUZAN MUSTAFA
PRODUCTION ASSISTANTS: MELISSA ROBERTS, JO THOMPSON
1ST AD: TY HACK
2ND AD: CHARLIE KILLICK
DOP: THOMAS HOLE
1ST AC: ALI BAINES
CAMERA TRAINEE: OSCAR HARRISON
STEADICAM: TOMMY MCMAHON
DIT: ALIX MILAN
GAFFER: LEE BRINKLEY
SPARK: ROBERT GIFFORD
PRODUCTION DESIGNER: CIARAN BEALE
ART ASSISTANT: MURDO HEPBURN
STYLIST: DANIELLE WHITEMAN
ASSISTANT STYLIST: TILLY EDGECUMBE
MAKEUP ARTIST: CINTA MILLER
ASSISTANT MAKE-UP ARTIST: JESSICA
LOCATIONS MANAGER: RYAN COLAÇO @ SCOUT
RUNNERS: ABDUL CASAL, RABIA GLYNN
COVID-19 SUPERVISOR: TERA PECHMANNOVA
EDIT: SAM ALLEN @ HOMESPUN
EDIT PRODUCER: ANGELA HART
GRADE: TIM SMITH @ CHEAT
POST PRODUCER: CARLA THOMAS
CASTING DIRECTOR: SOPHIE NORTH CASTING
FEATURING: LUKE KELLY
EXTRAS: NICK FERREIRA, TONY WITCHALLS, JED GHARBI AND BAXTER WILLOUGHBY
LABEL: INSANITY RECORDS
COMMISSIONER: DAN MILLAR
DIRECTORS REP: JOCELINE GABRIEL
Special Thanks: British Swimming Org
Genres: People, Storytelling
Categories: Music video, Short Films and Music VideosRiff Raff Films, Fri, 15 Jan 2021 13:09:44 GMT