Whitehouse Post - US
Thu, 04 Sep 2014 09:07:36 GMT
Footwear brand UGG Australia recently launched “This is UGG,” their first global campaign via M&C Saatchi LA. The international multi-media campaign stars longtime brand ambassador Tom Brady in a trio of heartfelt and personal spots skillfully sewn together by Whitehouse Post’s Rick Lawley with finishing by Carbon VFX.
Directed by HSI’s Brendan Malloy, the first spot in the series entitled “Time Out” follows Brady as he muses on the importance of life’s simpler moments while taking time out from his busy schedule to golf with his father. Lawley’s thoughtful cuts paired with the classic black-and-white footage invoke a feeling of nostalgia for small moments that cannot be recreated. Additional spots with more members of Brady’s family are slated to debut later this year.
“This is UGG” is Lawley’s second project with UGG and M&C Saatchi, following last fall’s clever “For Gamechangers” spot in which Brady travels through time inside the confines of a bus.
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Edit Assistant: James Dierx
Edit Company: Whitehouse Post
Editor: Rick Lawley
Executive Producer: Joni Williamson
Producer: Joanna Manning
Executive Producer: Marlo Baird Kinsey
Post Production Company: Carbon VFX
Producer: Nick Vassil
Advertiser: UGG Australia
Director: Brendan Malloy
Production Company: HSI
Creative Agency: M&C Saatchi Los Angeles
Executive Creative Director: James Bray
Operations: Rachel Nairn
Producer: Jen Weinberg
Creatives: Stephen Reidmiller, Jamie Dos Santos
Genres: People, Storytelling
Categories: Shoes, Clothing and FashionWhitehouse Post - US, Thu, 04 Sep 2014 09:07:36 GMT