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Togetherwith Receives First Shortlist at 2022 Cannes Lions


'Behind the Most Important Job' for Zonajobs was selected in Outdoor category

Togetherwith Receives First Shortlist at 2022 Cannes Lions

The Argentine independent agency Togetherwith got its first shortlist at the 2022 Cannes Lions International Festival of Creativity.

The recognition was in the Outdoor category, with the campaign Behind the most important job, carried out for Zonajobs on the occasion of the Primary, Open, Simultaneous and Mandatory elections (PASO) that were held in Argentina to define the list of candidates that would represent each political party in the legislative elections of November 2021.

The initiative proposed to change the focus of political communication with the challenge that all citizens can learn more about politicians before voting, generating awareness that the most important jobs in the country are being elected.

If when a candidate is chosen for any job, the first thing he does is see his CV. Why don't you do the same with politicians? Why only believe in his campaign promises? From these questions arose the idea of publishing the CVs of the candidates of the different parties that were presenting themselves in the PASO of 2021, with the aim of basing the elections on the training and talent of each candidate, and not only on the promises campaign.

“We are happy for this distinction. For an independent agency, competing at this level is a thoughtful investment. The campaign for Zonajobs is a piece that makes us proud, and that the jury has assessed it in this way ends up framing the results that were achieved,” said Lulo Calió, CCO & Partner of Togetherwith, from the Côte d'Azur.

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Togetherwith, Tue, 21 Jun 2022 07:32:30 GMT